I’m Alex López, a Mexican who moved to Madrid in 2017. With 15 years in the industry—9 in Mexico City and 6 in Madrid—
I’ve learned many lessons about this business. I’ve progressed through various agencies, collaborated with diverse brands and sectors,
and received recognitions for my work as a creative.
On the sports illustration side, with 5 years of experience, I’m always pushing to improve.
What once seemed impressive now feels less so, and that’s the continuous level of demand I maintain.
I’m continually satisfied knowing that my work reaches more people in the sports world each day.
/ E X P E R I E N C E Advisor Creative Director at MDM Sports, SPAIN Creative Supervisor at VMLYR, MADRID, SPAIN Senior Art Director at TRO Experencial, MADRID, SPAIN Interactive Senior Art Director at Wunderman, MADRID, SPAIN
Creative Director at Marcel Publicis, MEXICO Creative Director at McCann Erickson, MEXICO Sr. Art Director at DDB, MEXICO
/ I N T E R N A T I O N A L A W A R D S
Cannes Lions Festival
Cannes Silver, Outdoor, 2013
Finalist, Print Campaign, 2014
EL SOL San Sebastián
Bronze, Outdoor, 2011
Grand Prix